Most of us have successes in our careers. (Thank goodness!)

Some come easy but most are won through sweat and tears. And you already realised that what you know isn't good enough to influence and persuade our colleagues or our clients to welcome our points-of-view. Sometimes your audience has already decided and doesn't want to even entertain an alternate view. Where does that leave you?

 

For over the last 330 years, we trusted that René Decartes view of human decision-making was correct.

As the highest form of creatures, he believed that our decision-making process was "Think-Do-Feel".

 

Unfortunately, after 30 years of MRI scanning and mapping the human brain, we KNOW this is not true.

This means that much of what we value in strategies and tactics about persuasion and influence is just wrong.

 

Join us at this private launch of the Effective Persuasion Programme to learn a science-based approach to being ethically persuasive both professionally and personally.